 |
| The Wenyi tribe? |
Looking past the media hype and the glittering headlines, it is fascinating to find out who, in the tourism industry, benefits the most today and who will tomorrow. No question that Chinese tourists are big shoppers of luxury goods, but do they also spend lavishly in the other sectors of the tourism industry and in other locations than their top 5 or 10 favorite destinations? That is where the anecdotal nature of the media stories fails to match with factual numbers. The numbers are up there, they are big and growing, but the media stories obscure the real picture of where most of that money goes.
