Wednesday, February 12, 2020

The easy way to get nowhere in social media!

It's not easy to get real followers
It does not quite work that way in social media
So you decided it was about time to get serious about promoting your hotel or other tourism business through social media. You already had a page in Facebook, a Twitter account and Instagram for pretty pictures. Needless to say the sixty some likes on Facebook and the hundred or so followers on Twitter have done absolutely nothing for you, probably worse, they made you look like you are asleep or that you don’t really care, although you probably did not yet understood the downside of looking asleep on social media.

Tuesday, February 11, 2020

The price of cultural tourism

Angkor Wat 1880.
The attraction of cultural tourism is its uniqueness and, most often, its scarcity. It is precisely because a historical monument or a cultural tradition is unique and only found in one place that cultural tourism exist: one must go there to experience the culture. Unlike attraction parks that can be replicated anywhere to meet market demand and spread the traffic, cultural destinations cannot duplicate themselves and cannot expand without compromising or diluting some aspects of their cultural value. Where is the fair and ethical line between preserving virgin state and meeting demand?

Monday, February 10, 2020

Where is the future of travel agents?

A dead-end or a detour?
There is a great debate about the future of travel agents as it has become easier, faster and cheaper for consumers to buy their travel online. While the debate focuses on what can traditional travel agents can do to compete with OTA (Online Travel Agents) and survive in the industry, both are facing the same problem in the long-term: the declining perceived value of their services, the specialized information from which they derive their revenue, as that information becomes increasingly more localized, relevant and current on the Internet. Viewed from that angle, OTA are actually worse off than traditional travel agents as they compete within the same realm than the free specialized information lives in, while the traditional agents retain the advantage of the personal contact dimension with customers. But traditional travel agents face another problem: as there is nothing to physically deliver to the customer any more as tickets, hotel bookings and travel insurance contracts are all delivered electronically, there is no compelling reason for the customer to visit their store or office.

Sunday, February 9, 2020

A short history of tourism through words

The guides really dressed up back then!
The guides really dressed up back then!
A good way to check the popularity of something is to count how often people talk about it or write about it, sort of like the trending hashtags on Twitter. If you want to see the trending over several decades, way before the Internet, then the best place to look for words would be in books! Google has indexed over 5 millions books going back a couple centuries and they have a really cool application called “Ngram” which lets you plot the frequency of usage of a word over a long period of time. To better grasp the concept, try the words “war” and “peace”, or “internet”, the graphs will be very obvious to understand.