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Castle Hotel, Huntley, Scotland.
A perfect luxury destination: authentic, low-key and secluded |
So, you are selling luxury travel! How's business? I mean the real numbers, the ones only your accountant gets to see. Yeah … I know, it is very competitive out there. Instead of following the hyped-up press releases, go for a reality check and dig in the obscure and boring luxury travel statistics. Granted, they are hard to come by as the luxury travel tag gets slapped on anything from the true 5-star experience to the overpriced package that could not possibly sell without it. Even hotel class ratings are not comparable from one country to the next, and that is only for the very few countries that do have a formal rating system. But after I show you the facts, I will also point out overlooked opportunities.
